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#1 von linhui95 , 07.06.2018 08:06

NEW YORK (AP) Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles.

This year’s Super Bowl advertisers are minding their manners. They’re trying hard to steer clear of everything from politics to the (hash)MeToo movement with lightly humorous ads that don’t offend.

The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.

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Last year 49ers Fred Warner Jersey , ads that tackled political issues fell flat, like an 84 Lumber ad about immigration. And some thought the recent Grammy Awards’ low ratings were because the show contained too many political moments, such as Hillary Clinton reading from the Trump biography ”Fire and Fury.”

People are in the mood for ”political-free entertainment,” said Kim Whitler, a marketing professor at the University of Virginia.

Several ads will be taking a light-humor approach with mostly male celebrities. PepsiCo brands Doritos Blaze and Mountain Dew Ice are showcased in two 30-second linked spots showing Morgan Freeman and Peter Dinklage in a lip-sync rap battle.

In a Pringles ad , Bill Hader has a snack on set and introduces a made-up practice dubbed ”flavor stacking,” in which he mixes and matches different Pringles varieties. M&Ms enlisted Danny DeVito to embody what happens when a red M&M becomes a person after wishing on a lucky penny.

Keanu Reeves surfs on his motorcycle through the desert in an ad for Squarespace. Chris Elliott lives in a bio dome to tout avocados from Mexico, while ”Stranger Things” star David Harbour shows up in Tide’s commercial.

”They’re light hearted and good natured http://www.washingtonredskinsteamonline.com/derrius-guice-jersey ,” Whitler said. ”That’s on target with the mood of the country.”

”We’re exposed to so much constant negativity,” said Andy Goeler, a marketing executive at Bud Light. ”Delivering something just light hearted and fun is the root at what beer is all about.” The brand’s two spots showcase a mythical kingdom a la ”Game of Thrones” centered on Bud Light and the catchphrase ”Dilly Dilly.”

Amazon’s 90-second fourth-quarter ad stars a bevy of celebrities who sub for the voice of Amazon’s Alexa voice assistant: singer Cardi B, actress Rebel Wilson, star chef Gordon Ramsey and even actor Anthony Hopkins putting a Hannibal Lector spin on things. Leading up to the halftime show, Pepsi’s ad references past celebrities who have appeared in Pepsi Super Bowl ads: Britney Spears, Michael Jackson, Cindy Crawford and others.

Nonetheless Cheap Derrius Guice Jersey , two Super Bowl ads are bucking the trend and sidling up to political issues, however obliquely.

Coca-Cola’s anthemic 60-second ad features varieties of Coke, from Coke Zero to the stevia-flavored Coke Life, quaffed by women, men and a person who uses the ”they” pronoun.

”There’s a Coke for he, and she and her and me and them,” a voiceover states.

Coca-Cola executives say the ad highlights the diversity the company has always used in its advertising, adding that they consulted African-American and LGBTQ groups among its own employees. A biracial couple and a person in a wheelchair also appear in the spot.

”We want to celebrate all the people that make up the world Cowboys Bo Scarbrough Jersey ,” Coca-Cola executive Brynn Bardacke said. ”We don’t want to exclude anyone.”

On the other hand, WeatherTech, which makes car mats and other interior car products, has a staunchly pro-American approach in its ad, which shows the construction of a factory that opened late last year.

”At WeatherTech, we built our factory right here in America,” the ad’s text reads. ”Isn’t that the way it is supposed to be?”

It’s the fifth year WeatherTech has advertised in the Super Bowl touting its all-American operations. Founder and CEO David MacNeil said his ad doesn’t have typical Super Bowl accoutrements – ”no ponies, no puppies Cheap Troy Niklas Jersey , no pretty girls” – but said it’s straight to the point about its message.

”Isn’t it just logical to build your own factory in your own country so your own fellow citizens can have jobs?” he said. He said he doesn’t believe the ad might be divisive. ”It wouldn’t occur to me that I could offend anyone by supporting my own country,” he said.

While the majority of advertisers release their ads ahead of time to try to drum up publicity, there are some holdouts. Fiat Chrysler usually appears during the game without advance warning. Other advertisers that have remained mum about their plans so far include E-Trade and Monster Products.

”It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter,” said Tim Calkins, a marketing professor at Northwestern University.

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The Buffalo Sabres will have to play the rest of the season without defenseman Jake McCabe.

Buffalo Authentic Deadrin Senat Jersey , which visits the Detroit Red Wings at Little Caesars Arena on Thursday, announced that McCabe will undergo season-ending shoulder surgery. The estimated recovery time is four-to-six months.

McCabe had thumb surgery on Feb. 7, after leaving a 4-3 overtime loss to the Anaheim Ducks on Feb. 6, in the second period. He has been out since.

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“Jake has been progressing well in his recovery from his previous injury, but we decided that this was a good opportunity to take care of a problem that he has been dealing with for a while Authentic Taven Bryan Jersey ,” Sabres general manager Jason Botterill told NHL.com. “Jake will have time to fully recover before the beginning of the 2018-19 season.”

McCabe has three goals and 12 points in 53 games, while averaging 19:30 of ice time per game this season.

Buffalo is also without leading scorer center Jack Eichel because of a high ankle sprain sustained on Feb. 10.

The Sabres lost 3-2 to the Washington Capitals at home on Monday.

Both teams are out of the playoff picture and are sellers as the Feb. 26 trade deadline nears. That process has already begun for Detroit, which dealt goaltender Petr Mrazek to the Philadelphia Flyers on Monday for a conditional fourth-round pick in the 2018 draft and a conditional third-round pick in 2019.

The Red Wings say they will continue to play hard and to win.

“Definitely, we are not going to fold up,” goalie Jimmy Howard said after Tuesday night’s 3-2 loss to the Nashville Predators in Detroit.

Said coach Jeff Blashill: “My job is to coach and try and win hockey games. I’m a huge believer in controlling what you can control. I don’t control anything to do with (trades). All I control is our effort and how prepared we are and how hard we play.”

Both teams have a remaining player who is expected to be moved by the trade deadline. For the Red Wings Authentic Anibal Sanchez Jersey , it is veteran defenseman Mike Green, who is in the third year of a three-year, $18 million contract and for the Sabres, it is left winger Evander Kane, who is in the final year of a six-year Cheap Anthony Averett Jersey , $31.5 million deal he signed when he was a member of the Winnipeg Jets.

Green has missed the last three games with an upper-body injury but is expected to return on Thursday.

Despite his likely move, things are business as usual for Green.

“My approach to the game doesn’t change,” he told www.mlive.com. “I just stick to the process. Sometimes that’s the only thing you can do.”

Kane is taking the same approach.The Buffalo Sabres will have to play the rest of the season without defenseman Jake McCabe.

Buffalo Authentic Deadrin Senat Jersey , which visits the Detroit Red Wings at Little Caesars Arena on Thursday, announced that McCabe will undergo season-ending shoulder surgery. The estimated recovery time is four-to-six months.

McCabe had thumb surgery on Feb. 7, after leaving a 4-3 overtime loss to the Anaheim Ducks on Feb. 6, in the second period. He has been out since.

Article continues below ...
“Jake has been progressing well in his recovery from his previous injury, but we decided that this was a good opportunity to take care of a problem that he has been dealing with for a while Authentic Taven Bryan Jersey ,” Sabres general manager Jason Botterill told NHL.com. “Jake will have time to fully recover before the beginning of the 2018-19 season.”

McCabe has three goals and 12 points in 53 games, while averaging 19:30 of ice time per game this season.

Buffalo is also without leading scorer center Jack Eichel because of a high ankle sprain sustained on Feb. 10.

The Sabres lost 3-2 to the Washington Capitals at home on Monday.

Both teams are out of the playoff picture and are sellers as the Feb. 26 trade deadline nears. That process has already begun for Detroit, which dealt goaltender Petr Mrazek to the Philadelphia Flyers on Monday for a conditional fourth-round pick in the 2018 draft and a conditional third-round pick in 2019.

The Red Wings say they will continue to play hard and to win.

“Definitely, we are not going to fold up,” goalie Jimmy Howard said after Tuesday night’s 3-2 loss to the Nashville Predators in Detroit.

Said coach Jeff Blashill: “My job is to coach and try and win hockey games. I’m a huge believer in controlling what you can control. I don’t control anything to do with (trades). All I control is our effort and how prepared we are and how hard we play.”

Both teams have a remaining player who is expected to be moved by the trade deadline. For the Red Wings Authentic Anibal Sanchez Jersey , it is veteran defenseman Mike Green, who is in the third year of a three-year, $18 million contract and for the Sabres, it is left winger Evander Kane, who is in the final year of a six-year Cheap Anthony Averett Jersey , $31.5 million deal he signed when he was a member of the Winnipeg Jets.

Green has missed the last three games with an upper-body injury but is expected to return on Thursday.

Despite his likely move, things are business as usual for Green.

“My approach to the game doesn’t change,” he told www.mlive.com. “I just stick to the process. Sometimes that’s the only thing you can do.”

Kane is taking the same approach.

“It’s been talked about. It’s been documented. It’s unfortunate, but it’s the situation we’re in and part of the business,” he told the Buffalo News. “I’m not thinking about it now too much. I’m trying to focus on the games we have left before the deadline. We’ll deal with the move when it happens.”

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“It’s been talked about. It’s been documented. It’s unfortunate, but it’s the situation we’re in and part of the business,” he told the Buffalo News. “I’m not thinking about it now too much. I’m trying to focus on the games we have left before the deadline. We’ll deal with the move when it happens.”

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linhui95  
linhui95
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