An apparel khaki nike industry analyst reported to the "Daily Economic News" on Yesterday (August 21) that in recent two years, there is an increasingly increase on the raw material and transportation of Nike. This action brings pressure to its profit growth. This time's objective of price growth maybe is to improve the margin of profit. WWe are always looking for ways to take advantage of new innovations and product performance to achieve the improvement of the product line".
"Daily Economic News" reporters have called Nike in China's related PR department. But at the end of the time to distribute the news dispatch, they did not contact the relevant person in charge.It was not the first time for us to hear the news mens nike air trainers that there will be increase on the price of Nike's products. In March last year, MaryRemuzzi had said that in the spring of 2012, Nike will raise the price on a global scale aimed at its shoes and clothes products. nike 110
On some aspects, such as labor costs, marketing costs and research and development costs have more reflected the growth on costs. This time, obviously, Nike's price increase was to be in response to deal with the higher cost pressure and then to improve the profitability. It was found by reporters when they referred to the earnings paper of Nike that its net profit was 549 million dollars in the fourth quarter, and it fell 7.6 percent when we made a nike 110 trainers comparison with last year's same period that was 594 million dollars.
It was once said by the company that the decline of earnings was primarily due to the decline of the profit margin. What's more; Nike brand's relevant expenses have been added as well. In this way, a wide range of revenue growth has been covered. Normal 7.8 Å false false false Being a legendary character, Phil Knight established Nike Company in 1972, which was rapidly forged into a leading brand among sporting products industry all over the world.
Even those traditional sports brands with a hundred years history have to choose the "Nike style" surviving way in order to catch up with the expansion rhythm of Nike Company. As for this Phil Knight said "the only way to beat Nike is to imitate us fully and accurately, and then try nike 95 ultra to find out differences to break up".China's outstanding gymnast, Lining set up a sporting products corporation with his own name, and China's sporting products industry turned into "branding" stage of development.
For example, Rebook surpassed Nike by springing up female sporting goods market, and Adidas is competing with Nike all over the world via merging strategy, and Nike beat back Rebook after finishing global operation, which all prove that those innovative companies that adopted effective strategies according to target market, could win the initiative status in competition.One of Nike Company's soft ribs was revealed in 1998 Asian financial crisis.