The Millennial Generation was born between 1977 and 1998 and is just beginning to enter the workforce. Members of this 75 million person group are being raised at the most child-centric time in our history and the impact to marketers is undeniable.
In general ArDarius Stewart Jets Jersey , it is said that this group displays a great deal of confidence. This could be the result of focus they receive from parents and high expectations placed upon them ? not to mention their new found independence with the advent of cell phones, the internet, and other electronic forms of communication. This is truly the first generation to grow up completely online and as a result, the marketing mix used to target them needs to evolve. As you might expect, this group is technically literate like none other.
Socially Marcus Maye Jets Jersey , Millennials are different as well. They are typically team-oriented, banding together to date and socialize rather than pairing off. They work well in groups, preferring this to individual endeavors. They are also good at multi-tasking and were the ones studying while listening to the radio or watching television - all the more reason to ensure that you utilize cross-media marketing and ensure consistency among your communications.
From an academic perspective, they are the group that was able to play a sport, attend school Jamal Adams Jets Jersey , and engage in social endeavors. Millennials believe in going green and supporting endeavors that are good for the environment.
When it comes to work, Millennials seem to expect structure. They acknowledge and respect positions and titles, and want a relationship with their boss. Millennials are in need of mentoring and they'll respond well to the personal attention. When considering the management of Millenials, be mindful that they appreciate structure and stability. Mentoring Millennials should be more formal, with set meetings and a more authoritative attitude on the mentor's part.
How to Market
Now that you understand a little more about the target you are seeking to attract Sam Darnold Jets Jersey , consider the places they go for information and the way they behave. Millennials are logging into their MySpace and Facebook accounts 3 ? 4 times each day, sending instant messages to friends, and uploading their videos to YouTube. Are you there?
1. Listen to the conversation. Where many businesses are failing today is that they are not listening to the conversations that the Millennials are having about their products or their company. Sign up for Google Alerts, visit Technorati and see what individuals are blogging about.
2. Create accounts in FaceBook and MySpace and other Social Media. Put you name out there. Make sure that you company has a space among social media outlets. One thing to keep in mind though is to not be overly commercial. Millennials can see right through it. Rather, be genuine and let your prospective market understand what you?re really about and what you stand for.
3. Communicate on a personal level. Create a two way dialogue with your audience. Give them an opportunity to speak to you. Whether you let them rate your products Rush Lorenzo Mauldin Jersey , share comments, or share their experience with friends, providing a forum to socialize is essential.
4. Focus on consistent messaging. Regardless of which media type you use (email marketing, direct mail, adwords Rush Trenton Cannon Jersey , etc.), keep your messaging consistent. If you say one think and do another, or change your messaging frequently, you will not be building the trust necessary to ensure lifetime customer value.
5. Be creative. When your marketing is creative, it can very quickly gain momentum. With the advent of YouTube Rush Chris Herndon Jersey , Flickr, and Delicious, messages are quickly shared and distributed. Don?t force the issue. Rather, create something meaningful, fun Rush Nathan Shepherd Jersey , and worth sharing. Before you know it, the Millennials will be sharing and distributing information about your and your brand.
Improving the effectiveness of your marketing to Millennials is no small undertaking. To be truly successful, you need to understand the social dependence these individuals have when communicating and the value they place on the opinion of others. Although much of Millennial marketing needs to happen online, don?t lose track of some tradition media like direct mail. As much as marketing has changed, traditional media can still be effective ? just make sure it has a social component.
HELSINKI Rush Leonard Williams Jersey , Oct. 20 (Xinhua) -- Visiting Swedish Prime Minister Stefan Lofven and his Finnish counterpart Alexander Stubb said in a joint press conference on Monday that there is now more Russian military activity in the Baltic Sea.
Lofven, who is currently on an official visit to Finland, said at the press conference the ongoing Swedish military operation outside Stockholm was not a hunt for submarines.
"The Swedish defence forces are finding out whether there is a submarine. At this time we do not know exactly," Lofven said.
Stubb said that the severity of the situation should not be exaggerated. He underlined the importance of a smooth exchange of information between Finland and Sweden as well as an "open" discussion with Russia.
Lofven said more military maneuvres are presently taking place in the Baltic Sea. He said some of the incidents are related to the situation in Ukraine and some are misunderstandings.
During the one-day visit, the Finnish and Swedish heads of state discussed further developing the defence co-operation between their respective countries. Also covered were EU matters Rush Jordan Jenkins Jersey , energy policy, and economy.
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