BEIJING adidas superstar negras y blancas , Jan.31 (Xinhuanet) -- A new survey has found that most WeChat users are not happy with the ads service that's been added to the Moments function.
Recent online voting conducted by China Central Television shows more than 80 percent of WeChat users consider the ads to be commercial harassment.
"I am disgusted with it. WeChat Moments is a platform that should help me learn what's going on with my friends and let my friends know what I am doing now. Ads among my friends' feeds is an annoyance."
The popular messaging app, owned by Tencent, began testing sponsored ads last week.
The ads are pushed to 200 million WeChat users daily.
Zhang Jun, spokesman for Tencent, says the company attaches great importance to the user experience.
"An ad will appear in a place no higher than the fifth post on the page. A user will receive only one ad within a certain period of time while it will disappear automatically if left unnoticed for hours."
Brands invited to take part in the test include BMW, Coca-Cola adidas superstar negras y doradas , and Cadillac.
Users receive different ads depending on their past behavior, and are invited to "like" and post comments.
This promoting strategy soon triggered a stir.
Many WeChat users have mocked it, some with self-deprecating humor, noting that they've been identified as being able to afford only a bottle of coke, while others receive ads for automobiles.
Experts suggest that besides ad content and the way it circulates, marketers should also pay attention to how users "like" an ad recommended by friends.
WeChat boasts more than 450 million monthly active users.
But despite a drastic increase in user population adidas superstar baratas españa , it has struggled to monitize that user base.
WeChat, the online messaging application that has about 468 million monthly active users, kicked off an advertising program on Sunday with three advertisers debuting on its content sharing platform.
Advertisements for Coca-Cola Co, BMW China, and Chinese smartphone maker Vivo Communication Technology Co Ltd were shown on Sunday night in the Moments timeline of WeChat, the social networking app owned by Shenzhen-based Internet giant Tencent Holdings Ltd.
The advertisements look like Facebook's News Feed and users are given the right to opt out of the advertisements if they are not interested.
The company said "a rather intelligent technology" is used to push the ads to their targeted audience or in other words adidas superstar baratas , different WeChat users can receive different advertisements.
The advertising program marked a major step in WeChat's commercialization. The app, which was launched in January 2011, has established itself as a super gateway connecting its giant group of users with other third-party services, such as online shopping and taxi hailing.
However, it did not make money in such a straightforward way, until the debut of the advertising program.
WeChat said that for some users advertisements can provide valuable information. WeChat wants to help users get information that they find interesting and valuable so as to achieve synergy between advertisers and users.
"Which advertisements did you receive" became a much discussed topic on Sunday night. Not every WeChat user received advertisements and those who did only got one.
WeChat did not disclose the mathematics behind the advertisements. But as a social platform puma basket heart blancas , WeChat is able to target specific demographics such as gender, age and location, via big data technology.
"It can easily categorize people and find the most suitable audience for advertisers," said Dong Xu, a senior analyst with Analysys International.
Dong said that many social networking platforms have launched advertising programs because they know exactly what you like and what you don't like.
"However, it is still too early to say whether or not WeChat advertising will be successful. If the idea is mishandled puma creeper granates , its users will leave the system and they will face the risk of having destroyed the entire WeChat ecosystem," she said.
Nevertheless, the magic of big data technology has attracted a lot of advertisers.
The public relations office of BMW Brilliance Automotive said on Monday that big data marketing has emerged as a new trend due to its advantages in social networking, interaction and accuracy.
It said the company's first attempt on WeChat advertisement performed well.
JERUSALEM, Aug. 31 (Xinhua) -- Israeli forces shut down a Palestinian radio station in the Israeli-occupied West Bank and arrested a popular wedding band over charges of "incitement to terrorism" overnight Thursday.
A military statement said that troops raided the al-Huriya ("the Freedom") radio station in the West Bank city of Hebron, after it allegedly broadcast a song chanting a deadly knife attack that a Palestinian carried out in the Israeli settlement of Halamish in July.
The traditional Bedouin-style song was performed during a wedding puma rihanna creeper grises , with improvised lyrics saying "they said the (Israeli) army has all the power, (but) he burned Halamish, you bunch of settlers ... we just want to live."
The singer, Mouhamad Barghouthi, and some of his band members were arrested and taken into custody.
"The station broadcast inciting content encouraging terror activities on a regular basis," the military statement read.
Israel's Channel 10 TV news quoted the director of the radio station puma rihanna creepers rosa , Ayman Kawasmeh, saying that it was not the first time that Israel had closed the station, but this time it was carried out in a "barbaric way."